Marketing Experience
I am a seasoned marketing communications professional with stellar experience (40 years) producing a compelling portfolio of work over a wide range of creative projects.
I offer award winning results with digital, print, display, websites, and social media formats encompassing branding, graphic standards, print design, typography, eCommerce, social media content, and campaigns. I spent years on the agency side providing strategic direction and account services with national and regional clients and another 20 years serving as an outsourced marketing communications director for good small companies.
News clips covering the Desperately Seeking Sushi campaign and the Tass Top 20 1988 Moscow Summit hype.
“The best creative commands attention from its intended audience. It is relevant. It compels an opinion, a behavior, or both.”
With Andy Warhol judging Corcoran Gallery of Art’s annual Beaux Arts Ball costume contest in DC.
Recording TV and radio voiceovers in NYC with James Earl Jones.
CV
Professional Experience
Owner/Creative Director/Marketing Communications Granville, OH
May 2001 – Present
Marketing communications consultancy
Notable clients Timbuk Farms, Bryn Du Mansion, Whit’s Frozen Custard, Denison University, Ray Ray’s Supper Club, The Learning Camp, Three Tigers Brewing/Mai Chau Kitchen
Director of Marketing Services Lord, Sullivan & Yoder Columbus, OH
March 1997 – May 2001
Full-service advertising agency
Account leadership for International Paper, Amway Global, Damon’s Restaurants, Certified Angus Beef
Led new business development program
Vice President, Account Services Mouncey Ferguson & Associates Leesburg, VA
August 1995 - March 1997
Full-service advertising agency
Account leadership for Smithfield Foods, GTSI, Alcatel, Bell Atlantic, GE Information Systems
Launched Smithfield Foods Lean Generation brand
Bell Atlantic’s area code change campaign
Director of Marketing Services Power/Warner Communications Group Winchester, VA
January 1993 - August 1995
Full-service advertising agency
Account leadership for American Woodmark Cabinets, Shenandoah’s Pride Dairy, Winchester Medical Center
Ultra-pasteurized product launch for Shenandoah’s Pride Dairy
Assistant Vice President Lewis Advertising Raleigh, NC
May 1992 - January 1993
Full-service advertising agency
Account leadership for Hardee’s Food Systems
Senior Account Executive JHSA Advertising Annapolis, MD
Full-service boutique advertising agency
December 1989 – May 1992
Account leadership for Hardee’s Food Systems Area 1 and Washington Capitals NHL Hockey
Owner/Creative Director Cart Advertising & Design Washington, DC
January 1984 - December 1989
Three-person design boutique
Art directors club of Washington DC annual design awards
1988 Moscow Summit campaign for TASS
Desperately Seeking Sushi restaurant promotion
Photo Typographer Phil’s Photo Washington, DC
December 1982 - January 1984
Award winning craft photo lettering shop
Client Experience
Alcatel Data Networks
Amway Home Care (global)
American Woodmark Cabinets
Apple Blossom Mall
Austin Grill
Bell Atlantic
Bistro Bistro
Bryn Du Manson
Certified Angus Beef
ComStor
Concentus Technologies
Consolidated Healthcare
Cornerstone Information Systems
CoryG Fitness
Damon's Restaurants
Denison University Vail Series
Ecco Cafe
F&M Bank
GE Information Systems
General Research Corp
GTSI (Government Technologies Services, Inc.)
Granville Community Foundation
Granville Inn
Granville Pet Market
Granville Studio of Visual Arts
Great Granville Picnic
Hardee’s Food Systems
Hill Cafe
International Paper (Fome-Cor, Nevamar)
Kussmaul Gallery
The Lacrosse Academy
Mai Chau Kitchen
Medical Resources
Moe's Original Bar B Que
Owens Corning
Park National Bank
Partnerships for Success
Pathways of Central Ohio
Perry's Restaurant
Potomac Mills Mall
Project Main Street
Quarles Petroleum
Ray Ray’s Hog Pit
Ray Ray’s Supper Club
Robbins Hunter Museum
Seek-No-Further Cidery
Shenandoah’s Pride Dairy
Smithfield Foods
Sparta Restaurant
STX Lacrosse & Golf
SubmitOrder.com
Talon Lacrosse
The Learning Camp
The Lot Beer Co
Three Dog Bakery
Three Tigers Brewing Co
Timbuk Farms
Weslch Allyn
Winchester Medical Center
Whit's Frozen Custard
Academic History
Corcoran School of Art 1980-82 Communication Arts/Graphic Design
Denison University 1979 Bachelor of Arts (Communications)
Denison Campus Government Association (DCGA) Social Chair
Varsity D Lettermen's Club (springboard diving)
Thomas Hamilton Crocker Poetry Ready Scholarship
The Art of Advertising (summer 1978) University of Vermont
Skills
Graphic design, illustration, copywriting, photography, and video production/editing
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, Acrobat Pro)
Web development (HTML, CSS, Joomla, WordPress, Squarespace)
Strategic planning, marketing communications plans, creative direction
Event production, promotion, and management
Organizations & Volunteering
Marketing Communications Consultant Project Main Street Newark, OH
May 2014 – March 2015
Rehabilitation job training organization
Marketing communications strategic plan, Sparta Restaurant
Website development and maintenance
Inaugural Newark FAM Fest (film, arts, and music)
Marketing Communications Consultant SKNLUV Mt Vernon, OH
December 2014 – August 2016
Skin cancer awareness organization focused on first responders
Marketing communications strategic plan
Branding
Website development and maintenance
All Star Bowl event team
Co-founder and Marketing Communications Consultant Feed the Dream Granville, OH
Martin Luther King Jr Day community day food drive
October 2013 – 2018
Marketing communications strategic plan
Branding and annual marketing components
Website development and maintenance
Marketing Communications Consultant Granville Studio of Visual Arts Granville, OH
September 2010 – May 2013
Not-for-profit art education and art gallery
Marketing communications strategic plan
Art of Giving campaign
Exhibit catalogues
Community mural projects
Website development and maintenance
Board of Directors Granville Area Chamber of Commerce Granville, OH
December 2008 - July 2010
Marketing communications strategic plan
Website development and maintenance
Web-based interactive Candlelight Walking Tour event schedule
Creation of E Broadway visitor storefront
Director Granville Lacrosse Club Granville, OH
Youth lacrosse organization
February 2005 - May 2011
Formal creation of boys’ middle school lacrosse club
2006 State Champions DIV IV boys
Six years of steady growth
Expansion to boys and girls’ teams in grades 3-8
Founding Board Member Shenandoah Valley Discovery Museum Winchester, VA
Interactive children’s science museum
March 1995 – May 1998
Marketing communications strategic plan
Facility planning and construction
Branding and logo development
Quarterly program guides
Media
Desperately Seeking Sushi promotional campaign (1985)
Advertising Age, New York Times, Washington Post, Washington Monthly
1988 Moscow Summit promotional campaign
CNN, NBC, New York Times, USA Today, Washington Post